CBLA (Character Brand Licensing Association) was established in January, 2014, an association whose members are involved in the business of licensing copyrights, trademarks, and designs and other intellectual property for products and services.
While benefiting individual brand licensing businesses through
its educational, research, and support activities, it also pursues the larger aim of growing the licensing business as a whole.
In pursuit of these objectives, CBLA engages in the following types of activities.
CBLA is divided into four divisions, whose primary responsibilities are supporting creators, sharing global business information, strengthening
marketing skills, and business-matching aimed at expanding networks for industry firms. CBLA organizes workshops, seminars and symposia in response to member requests.
In addition, working groups set up within each of the four divisions engage in activities whose aim is to grow member companies’ business.
Themed division activity
Creative: Supporting creator’s licensing skill and bring them into business field
Global: Extend licensing opportunity inbound/outbound
Marketing: Sharing valuable and fresh market information
Retail: Through retail point of view, sharing trend and topics in the consumer market