CBLA一般社団法人キャラクター・ブランド・ライセンス協会

We are an industry group that aims to develop
and foster a “license business”
that utilizes IP such as character brands.

Overseas marketing support“JAPAN PAVILION”

Sponsoring ”Japan Character/Brand Award”

Team up with related associations,
public organization and creators both in domestic and overseas.

Holding seminars on various theme.

Holding networking parties at many occasions.

ABOUT CBLA

CBLA (Character Brand Licensing Association) was established in January, 2014, an association whose members are involved in the business of licensing copyrights, trademarks, and designs and other intellectual property for products and services.

While benefiting individual brand licensing businesses through
its educational, research, and support activities, it also pursues the larger aim of growing the licensing business as a whole.

In pursuit of these objectives, CBLA engages in the following types of activities.

CBLA is divided into four divisions, whose primary responsibilities are supporting creators, sharing global business information, strengthening
marketing skills, and business-matching aimed at expanding networks for industry firms. CBLA organizes workshops, seminars and symposia in response to member requests.

In addition, working groups set up within each of the four divisions engage in activities whose aim is to grow member companies’ business.

Themed division activity
Creative: Supporting creator’s licensing skill and bring them into business field
Global: Extend licensing opportunity inbound/outbound
Marketing: Sharing valuable and fresh market information
Retail: Through retail point of view, sharing trend and topics in the consumer market

CHAIRMAN’S WELCOME

古川 愛一郎

Spreading awareness of Japanese characters
and brands worldwide: That’s CBLA

The Character Brand Licensing Association (CBLA) is a licensing industry organization for businesses that use characters, brands, and other intellectual property, including copyrights, trademarks, and registered concepts, in their products and services.
CBLA was founded in 2014 with the aim of providing research and other forms of support for the licensing business that would, while protecting profits, stimulate business and contribute to the development of Japan’s contents industry.
The licensing business has long been one of the key elements in the contents industry.
Today, while awareness of the value of intellectual property has increased, the diversification and globalization of the business environment for characters and brands have accelerated. We are searching for new formats for the licensing business unconstrained by existing models.
In the 21st century, the numerous strengths of characters and brands have achieved high value, not only in business but in culture as well. There is no longer any need to translate “kawaii,” a word that has come to symbolize Japanese character culture as well as the globally popular characters created in Japan.
As the leading association in our industry in Japan, a global leader in characters, CBLA gathers information about characters and brands produced by the companies that comprise our industry and implements all sorts of programs to support the development of the licensing business in Japan.
CLBA has a proven track record in promoting the global spread of Japan’s outstanding licensing business through both inbound and outbound activities and has played an active role in promoting “Cool Japan” and related intellectual assets worldwide.
We continue to cooperate with other industries and groups to conduct research, provide networking opportunities, and train tomorrow’s creators, producers and agents. We have also established permanent subcommittees in each area to provide solutions to industry issues and are continuously active in those areas.
CBLA will, while paying close attention to member views, promote the further development of the licensing industry in Japan, an industry of which Japan can be proud. We cannot, however, achieve this aim without the approval and support of the broadest possible range of companies and individuals associated with this industry. As companies, groups, schools, individuals, we must come together to support and promote CBLA ideals. In this endeavor I ask for your support.

Aiichiro Furukawa Chairman, Character Brand Licensing Association (Chairman and Representative Director, Sony Music Solutions, Inc.)

OVERVIEW

Group Name Character Brand Licensing Association
Founding Date January 2014
Location 2-10 Kandaogawamachi, Chiyoda-ku, Tokyo
Nihon Keizai Advertising Co., Ltd.
Phone 03-5282-8105
Fax 03-5282-8459
Url http://cbla.jp/
Mail info@cbla.jp
Activity
  • Hosting “Japan Character Award”
  • Member of “Cool Japan Public/Private partnership”
  • Official organizer of “Japan Pavilion” at “ Hong Kong International Licensing Show” since 2014
    (co-operated with JETRO)
  • Member of “Asia IP Exchange Partnership” hosted by Hong Kong Trading and development Centre
  • Supporting association for “Tokyo International Gift Show” organized by Business Guide Company
  • Supporting association for “Licensing Japan” organized by Reed Exhibition
  • Official organizer of “Japan Pavilion” at “China Licensing Expo” hosted by China Toy & Juvenile Product Association (since 2017)
  • Official organizer of “Japan Pavilion” at “Creative Expo Taipei” (Since 2017)

CBLA GLOBAL PROJECT : “JAPAN PAVILION”

For the purpose of expanding Japan IP globally, CBLA organizes “Japan Pavilion” with qualified Japanese contents through major International Licensing Shows, such as:

Hong Kong International
Licensing Show

annual participation since 2014

China Licensing EXPO

annual participation since 2017

Creative EXPO TAIWAN

annual participation since 2018 ※exhibitors=associate creator members

MEMBER

Director

Chairman Aiichiro Furukawa
Sony Music Solutions Inc. / President
Managing Director Andy Y.Toyama
Sanrio Far East Company Limited / President&CEO
Managing Director Kazuo Rikukawa
CHARACTER DATABANK Co. / President
Executive Director Jun Kikyo
TV TOKYO Communications Corporation / Executive Producer
Executive Director Akira Takayama
Fanworks Inc. / President
Executive Director Nobuhiro Niwa
NIHON KEIZAI ADVERTISING CO.,LTD. / President
Executive Director Ryuichi Masuda
Sony Creative Products Inc. / Senior Producer
Executive Director Kaoru Mayoi
KIDDY LAND Co.,Ltd. / President
Executive Director Daiki Aizawa
LEMONA DESIGN / President
Executive Director Tom Kanayama
Taito Corporation / Company Executive
Executive Director Teruo Koibuchi
Kamio Japan Inc. / Director
Executive Director Kensuke Kondo
MindWorks Entertainment Inc. / President
Executive Director Takehiro Suzuki
Matsuya Co., Ltd. / General Manager
Executive Director Hajime Tanaka
StylingLife Holdings Inc. PLAZASTYLE COMPANY / Company Executive
Executive Director Yuki Hatano
SEKIGUCHI co.,LTD / Senior Manager
Executive Director Hitomi Hiratsuka
Nippon Animation Co.,Ltd. / Director
Executive Director Masamichi Momma
Joshibi University of Art and Design. / Manager
Advisor Wataru Kubo
Auditor Shigeo Kakuta
ATENDA Patent Firm / President
Secretary general Takeshi Oonagi
NIHON KEIZAI ADVERTISING CO.,LTD. / Content Division Manager

Regular member

  • ACCENT CORPORATION
  • ADK Creative One Inc.
  • ADK Emotions Inc.
  • AIRUNE CORP.
  • AKR inc.
  • Aoba Business Consulting Limited
  • AQUA, Inc.
  • ATENDA Patent Firm
  • Avex Entertainment Inc.
  • Brand Loyalty Japan K.K.
  • Bunkyosha Co., Ltd.
  • CDG Co., Ltd.
  • CHARACTER DATABANK Co.
  • COMICSMART INC.
  • Copyrights Asia Ltd.
  • DENTSU INC.
  • DENTSU TEC INC.
  • Dick Bruna Japan Inc.
  • DOGON,Inc.
  • east field inc
  • eforest Inc.
  • ELATION Co., Ltd.
  • ex-b, Inc.
  • Fanworks Inc.
  • Frencel Co., Ltd.
  • Frontier Works Inc.
  • FURYU Corporation.
  • FUTABA Co., Ltd.
  • Gakken Plus Co.,Ltd.
  • GEEK PICTURES INC.
  • gourmandise Co., Ltd.
  • GRACE Co.,Ltd.
  • Hakuhodo Incorporated
  • HIMAWARIYA Inc.
  • Hiroshima Home Television Co.,Ltd.
  • Honmoku File Co., Ltd.
  • IP4 Inc.
  • JAMMY,Inc.
  • KADOKAWA CORPORATION
  • Kamio Japan Inc.
  • KENSIN Co.LTD
  • KENSUKE INOUE
  • KIDDY LAND Co.,Ltd.
  • KOMON Co.,Ltd.
  • Konami Digital Entertainment Co., Ltd.
  • KOTOBUKIYA CO., LTD.
  • LEGS COMPANY,LTD.
  • LEMONA DESIGN
  • LES BANC CO.,Ltd.
  • Matsuya Co., Ltd.
  • MindWorks Entertainment Inc.
  • mio co., ltd.
  • Neos Corporation
  • NHK Enterprises, Inc.
  • NIHON KEIZAI ADVERTISING CO.,LTD.
  • Nippon Animation Co.,Ltd.
  • NOL CORPORATION CO.,LTD.
  • Oh! Musubi Company, Ltd.
  • PLAYFULMINDCOMPANY Inc.
  • POP-iD Inc.
  • POPLAR PUBLISHING CO., LTD.
  • Quan Inc.
  • ReAkku CO.,LTD.
  • Reed Exhibitions Japan Ltd.
  • S Design Office Co. Ltd.
  • SAN-BYTE CREATIVE CO.,LTD.
  • Sanrio Company, Ltd.
  • Sanrio Far East Company Limited
  • SEGA SAMMY HOLDINGS INC.
  • SEKIGUCHI co.,LTD
  • SHENZHEN KAIDA Co.Ltd.
  • Smarprise, Inc.
  • Soki Co., Ltd.
  • Sony Creative Products Inc.
  • Sony Music Solutions Inc.
  • Sony Network Communications Inc.
  • StylingLife Holdings Inc. PLAZASTYLE COMPANY
  • Sumitex International Company Limited
  • Sun-Star Stationery Co., Ltd.
  • Taito Corporation
  • T-ARTS Company,Ltd.
  • Tokyo Gets Co.,Ltd.
  • TOMY COMPANY,LTD.
  • TUTTLE-MORI AGENCY, INC.
  • TV TOKYO Communications Corporation
  • TV TOKYO Corporation
  • UPRIGHT CO.,LTD.
  • WAO CORPORATION. Co., Ltd.
  • Warner Bros. Japan LLC

School

  • Education Corporation Yamaguchi Gakuen ECC College of Computer and Multimedia
  • Joshibi University of Art and Design.
  • Educational Corporation KBC Gakuen Kokusai Denshi Business College
  • Niigata Computer College(NCC)
  • Toyo Institute of Art and Design
  • TRIDENT college

Supporting member

  • ATELIER ZUCO
  • Ayu Satake
  • Dreamooland & Nikacreative
  • Green Room Limited
  • hananosumire
  • Harutoshi Saito
  • Hidehiko Yanai
  • Hideyuki Saida
  • Jun
  • Kanahei
  • Karin kanzaki
  • Kuroneko Design
  • Makoto Kanazawa
  • mementmori
  • Mikoto Kitai
  • moca
  • Naoki Tsukuda
  • Naomi Ido
  • NEGInoheya
  • Ringo Design Works/Ringo
  • Rinrin
  • satonekoto
  • Seijiro Kubo
  • SHOEI PRINTING Co., Ltd.
  • studio hamunovision
  • Studio Okanotion
  • Taka Yamaguchi
  • Takahiro Saito
  • TOKIOHEIDI
  • tomoart
  • Toshiko Ito
PAGETOP